If
you have always aspired to becoming really big as an entrepreneur,
these are certain tips to grow your startup to that huge height.

File photo: A businesswoman
Startups are appearing on the tech scene almost every day. This is
good news because it shows that quite a number of people have embraced
the internet as a means of transacting business. But at the same time,
many of these startups with great potentials have disappeared due to the
wrong execution of their growth and marketing strategy.
Growth is key, yet growing a startup is really hard and most
founders struggle with it. In line with this, Jumia Travel, the leading
online travel agency shares tips to help groom and grow your startup so
that it will outlive you.
1. Do things you do not require in the long run
When your startup is taking its first step, make sure you get your
friends and family to work with you and use your product. Don’t just
stop there, you can also share what you do on blogs and engage with
potential users over social media. You will get useful comments that
will make your product more attractive and acceptable.
2. Focus on a small niche
Since you are just starting, it is better to focus on a small niche
or market because it will be much more manageable. So, don’t go too
broad quickly. You are more likely to grow by narrowing your target
audience, better understanding customer needs, building more focused
products, and tailoring your marketing message to a specific audience.
3. Don’t chase money
Having a startup should never be about getting rich quick.
Successful startups that achieve growth early on are the ones that focus
on innovation and providing unique, valuable solutions for consumers.
4. Regularly review strategic areas of your startup
In the beginning, you probably laid out clear plans the strategic
areas of your startup, including operations, sales/marketing, and
finance. But if you want your startup to achieve growth, you need to
regularly analyse and review these areas.
5. Delegate and trust, but verify
One of the key problems many entrepreneurs have is trying to do too
many things at the same time. If you manage everything yourself, you
can ensure it works out in the smoothest way possible. But know that
doing this will make you experience entrepreneurial burnout and this can
hinder your startup’s growth. So, trust the members of your team and
know when to delegate. The important thing is for you to follow up and
verify whatever they are doing.
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